"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either." Leo Burnett
I've always tried hard to keep my hands out of the mud. Advertising can be a tough industry, but If you work with people who are excited about the process and thrive on making every brief an opportunity, you'll rarely go astray. I'm a senior creative with the enthusiasm of a junior, and the appetite of a sumo.