Portfolio | Damon Crate
CLIENT: Pontiac (GM)   PROJECT: Auto Trader Ad

to contrast a new Pontiac with the used cars on AutoTrader we show a speedometer that spins like a slot machine. The reels resolve on a lemon to illustrate the gamble of buying used. Pay used. Buy new. Without the gamble.

CLIENT: Natural Defence   PROJECT: Natural Enhancement

To illustrate the benefits of new Natural Defence dog food, we show an Afghan whose coat becomes lustrous, shiny, and more beautiful as she eats a bowl of the food. Keeps your pet looking and feeling youthful for life.

CLIENT: Natural Defence   PROJECT: Natural Enhancement

To illustrate the benefits of new Natural Defence dog food, we show a pug who loses her wrinkles as she eats a bowl of the food. Keeps your pet looking and feeling youthful for life.

CLIENT: HP   PROJECT: Myspace Page Takeover

HP rich media page takeover to promote the TouchSmart printer with web apps. Colour streams representing the reach and diversity of the web flow down the page carrying print outs that represent some of the many things you can access with the printers host of intigrated in web apps.

CLIENT: HP   PROJECT: 10% More

HP printer cartridges now have 10% more ink for 10% more pages. Sheets of paper form different things you might print out. OLAs click through to this landing page

CLIENT: Gillette   PROJECT: stay sharp banners + microsite

Two banner executions for gillette that draw the parallel between having a sharp mind, sharp hockey skates, and having sharp razor blades. Banner one features an arcade style button that lets you take a shot at the goalie. The second banner features our hero skating circles around the competition while streaking down the ice to score on a breakaway.

check your indicator strip. :)

CLIENT: Moosehead   PROJECT: Birthday Card

Three panel slider card. As the card is opened, the birthday candles are blown out to reveal your wish: Moose Light falling from the sky.

CLIENT: Moosehead   PROJECT: Moose Calls DM + website

**WINNER — 2008 WMA's Webaward for outstanding website** Moose Calls campaign promoting the launch of a new brand-idea for Moose Light in which users try to see how they measure up to the Great Wise Moose by making the right call.

CLIENT: Moosehead   PROJECT: Online Media

Expandable web banner contains a dodgeball game to promote the launch of the Spalding sports balls in-case give away.

CLIENT: Youthography   PROJECT: Quarterly Report

Cover and pages from a digital report on youth trends. Featured in Coupe Magazine's 2007 design awards annual.

CLIENT: Visa   PROJECT: Magazine Ad

Full-page magazine created for business week to promote Visa's line of small business credit cards.

CLIENT: Diesel   PROJECT: OneXOne Gala Book

A limited-edition hardcover book sent to donors and patrons of the annual charity gala benefiting children’s charities.

CLIENT: Dynamic Funds   PROJECT: Invest With Advice Campaign

Transit shelter ads and streetcar wrap. Part of the fund company’s ongoing 'Invest With Advice' campaign featuring the relationship between Mike Weir and his caddy, Brennan Little.